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Season one of this podcast was f’d from the hot garbage pandemic that rattled the world. We created this bonus episode to bring you up to speed on where we are now.


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Coronavirus trashed everything. We’re tired of saying that. You’re tired of hearing it. Or reading it. Whatever. But bear with us because the ending of this story is well worth the repetition and tinnitus. So, March. Remember March? We don’t either, except that our own Stephen Lease was at a Lakers game, loving life, drinking a cocktail, sitting way too close to other fans, and thinking that there was no way that virus thing in the news will be a big deal here in the States. PSYCH!

Because fate is a cruel mistress, Season 1 of this podcast was all set to begin recording that same week in early March. DOUBLE PSYCH!

Well, you can take that double psych and stick it where the sun don’t shine ‘cause at goodr, we are constantly challenging the status quo and if something doesn’t work out the way we planned, perhaps it requires an improvised tapdance to make something truly fun and authentic. And let us tell you, Carl’s tapdance was out of this world. We felt feelings we didn’t know we could feel. Flowers bloomed and baby birds were born, singing the harmonies of his song.

So we pivoted. The podcast was still on, but shifted to a mini season discussing the goodr reaction to Covid-19 in real-time. Our culture was already uniquely qualified to continue to grow and thrive while we sheltered in place, but like all retail, we knew hardships were ahead. Stabilize and execute was the overarching plan in the New World Order (NWO). We adjusted our revenue goals, cut the budget, and re-shifted priorities. Check out the season one episodes to hear more about how goodr stayed on the floating safety raft as everything we knew before sunk into the icy depths. BTW, Rose, there was TOTALLY room on that door for Jack…

Six months after that fateful Lakers game (we’re not blaming you, LeBron. You are a national treasure. Never change.), and six months after we had to physically separate our flock, we have continued to focus our efforts and wanted to check back in with this new bonus episode to let the world know how the plan has gone so far. Hint: nothing goes to plan. Accept it. Move on.

In essence, there are several themes that have emerged since the initial stabilize and focus goal. We feel that these are all completely attainable for everyone, whether individually or as a team. It’s not rocket science. It’s flamingo science. Or Flamingology, if you will.

Theme One: Focus on Controlling what You Can Control

So there’s a helluva lot we can’t control right now. So don’t focus on controlling what you can’t. Because that’s silly. We just said you can’t. What we CAN control is our spend as a brand. Hence, cutting the budget. But we focused on this to a point where we now have this nifty matrix that matches revenue goals with spend. It’s very scientific. The x-axis is the spend quantities: critical, important, helpful, and nice to have/super fun. The y-axis indicates our revenue growth: good, fair, poor, bad. Get it? This allows us to instead of thinking about cutting when disaster strikes, focus on and celebrate the additions when they are available.


If you had to guess, what’s the soonest you think the world might be back to normal-ish? I’m done guessing. But next summer. I really don’t foresee it being anywhere close. I don’t foresee us going to concerts until next summer.

If you had to put a theme name to the last six months, what would it be? "Fucking hot garbage. It would be hot garbage in a dumpster fire. A train wreck. It would just be an amalgamation of all those things." Shaun chimes in, "A turducken of hot garbage." Back to Stephen, "Yup! Take your hot garbage. Put it in a dumpster fire. Put it on a train, and then wreck that fucking train." Would you agree?

What do you miss most about pre-pandemic life? Going to Circle Bar! The actual Circle Bar. I fucking cannot wait until Circle Bar is open.

Which comic book supervillain is 2020? Oh all of them put together.

What’s the most fun thing you’ve done over the past six months? Got a lot of golf in, which is fun. This podcast. Lost some weight. Basic pandemic shit.

What’s one thing you’ll never take for granted again? Hugs. 2020 is like, hey do you like seeing other people? Yeah, let’s make that not available. How do you feel about toilet paper? Oop can’t use toilet paper. It’s currency now. The west coast is on fire, how do you feel about breathable air? I’ll never take anything for granted again.


When the world is back, beat the drum on the idea of working anywhere in the world. Encouraging people to take more vacation. Enjoy your fucking life. Time is so precious. We have the ability to do this at goodr. A version of mandatory vacation days people have to take.

Some advice: Set real expectations. As much as you don’t want what is happening, it’s fucking happening. Accept that and do the best you can in the world.


Set a daily reminder that says something along the lines of, “We’re all in this together.” Everyone is doing what they feel is right. Gratitude, assume positive intent, and do the best you can.

Also, don’t forget to subscribe to our email list on this page. Follow us on Instagram!

* This episode of CULTURE goodr was edited by Cole DeBoer.