goodrTIMES

HOW TO BUILD COMPANY CULTURE WHILE WORKING REMOTELY

Read this or go check out the CULTURE goodr podcast!

Despite being hungover on shrimp and piña coladas, Carl the Flamingo, goodr CEO, brushed his beak, and put his favorite pineapple print shirt on in preparation for his weekly company wide meeting, Tuesday’s With Carl. This time was different, the flock wasn’t in the office, they were represented by little fuzzy digital squares on a screen in Google Hangouts. All ~60 of them. 

Thousands of Americans transitioned from going into the office daily to working from home. “YAHOO!” said the masses as pajama sales skyrocketed. (Probably not true, but having to dress only half our bodies for meetings has been pretty great.) The transition presented different hardships for every business. It has required the drive to persevere, ability to provide clarity, and a universal trust. goodr was set up solid to roll right into what we’ve dubbed the New World Order, the turbulent economic times brought on by the Coronavirus. For that we have much gratitude. What do we have to thank? Our company culture. And through it all, we discovered, a thriving company culture is possible while working remotely. Virtual dance parties and all. 

What is the importance of company culture? Establishing a culture in your business is crucial. It sets the tone for the early employees from day one, and trickles down to everything: your marketing, how you communicate with consumers, and how employees communicate with new hires. When customers and employees fall in love with the culture of a business it is a key factor in helping drive business success. A study from Bain and Company surveyed 365 companies in North America, Europe, and Asia. They found that 81% of leaders believe that a company lacking a high-performance culture is doomed to mediocrity. The really crushing number, fewer than 10 percent are successful in building that culture.

The truth is, goodr’s culture has been nurtured from the day co-founders Stephen Lease, Ben Abell, and Keri Blunt brought goodr to life in March 2015. The trio made sure everything they did was infused with goodr’s core values. FUN & AUTHENTICITY. So, when Covid-19 hit and the world went into the Upside Down, goodr did not have to fight to maintain their culture with their team transitioning to working remotely 100% of the time. It was already meticulously woven into the brand plan. With that, the business was able to accept the situation at hand, stabilize, determined where to focus their collective energies, and went back to executing the shit out of everything. Trust us, it wasn’t easy, and challenges presented themselves in ugly ways in the early phases, but alas, we persevered. SHAMELESS PLUG: You can listen to Stephen and our Chief Relationship Officer discuss this in our easily digestible 30 minute the CULTURE goodr podcast here!

Alright, enough of the bullshit boring stuff (it’s definitely not BS BTW, but we could see your eyes glazing over… probs should cover that camera on your computer, just joshing you. We can’t see you.). We know you didn’t sign up for Professor X-perience’s business class. (Our Head of Digital goes by that title and he actually is a professor FYI). Let’s get back to our core value of FUN! Although the team greatly misses playing with pups in the office, IRL shot o’clocks, hugs, and the delicious free lunch at our weekly all-staff meeting, we’ve experimented with unique ways to keep the party going even while quarantined. We made this list for you. You’re welcome.

HOW TO KEEP COMPANY COMMUNITY AND CULTURE ALIVE WHILE WORKING REMOTELY:

6. Other friendly company challenges for people who didn’t feel like sweating so much

We’re not sure you’ve noticed, but goodr prides itself on our irreverent absolutely ridiculous content. So, we had our employees participate in an optional photo recreation challenge! We also had a scavenger hunt! Questions that involve creeping your co-workers IG feeds, and encouraging individuals to connect on topics outside of work.

7. Virtual book club

Have you read the book Untamed by Glennon Doyle?! It’s gold. Read it. A group of gals at goodr journaled and chatted their way through it. Using our fave-- a Google presentation deck-- to break down the reading schedule into check-points and providing guiding questions for discussions.

It’s all about staying connected. By being able to stay connected, and keeping the communication pipes wide open, transitioning to a 100% remote work environment did not kill our goodr vibes. When faced with Covid, our community flourished. It did not stop dead in its tracks like so many other things around us. Just because every event we were excited to attend is cancelled and at times it feels like the entire planet is going to complete shit (as long as we don’t get Pluto-status we good!), it’s not all doom and gloom if we can adapt. Tap into and grow your company culture while working remotely. Don’t get complacent, keep the sparks flying. If anything, culture provides a sense of normalcy and lightness to the weirdness we’re in, and that’s something we could all use.

If you’d like to learn more about goodr’s culture, including how the company navigated and was able to charge through the global pandemic, about our unusual autonomous no bosses reporting structure, tune into the CULTURE goodr podcast. Hosted by Chief Executive Octopus (because we make our own titles at goodr and octopuses are fucking rad), Stephen Lease, and Chief Relationship Officer Shaun Tinney. Dropping 05.20.2020.


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