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We empower every team member at goodr to run with any idea and take on any project instead of hiding behind the word “should.” We do this by teaching them GTD (Getting Things Done), a productivity project management system.


Your mind is for having ideas not for holding them. That’s why David Allen created GTD (Getting Things Done). It is about being creative and mindful, not about checking boxes. If you wanna do rad shit… fill an art gallery with dope pics, launch a billion pairs of cool sunglasses, then you SHOULD probably read David Allen’s book, “Getting Things Done for Teens: Take Control of Your Life in a Distracting World.” We like the teens version better. Trust us on this one.

Oh snap, you caught us… we used a naughty word… SHOULD is a banned word at goodr. We empower the team to take on anything. GTD expert and dear friend Hanssie joins the regular, getting-kind-of-boring, hosts Shaun and Stephen, on this episode to teach us how to put our productivity pants on.

YAY Hanssie! BTW if you want to shop Hanssie’s collection of fave sunglasses, look no further:

Stephen first heard about GTD through a colleague in 2011. It was his first introduction to the wild world of super productivity, and that weekend, he turned to his partner at the time and built an entire GTD system from scratch. Stephen gravitated towards it right away. A year later he actually got to work with his new found hero, David Allen. And he’ll tell you, that man and his company had their shit together. Talk about dialed in. Non-negotiable organization and fully living the practice.

Hanssie started working with GTD when guest speaker Mike Willams came and did a 2-day workshop with goodr employees. She was resistant because she had her own system. Lots of color-coded to-do lists, and the Wunderlist app (RIP). Ultimately though, her practice equated to stress-- very dressed up, colorful, stress.

Stephen has an on-going to-do list in Evernote, and honestly isn’t sure how he would function without it. As a type 7 Enneagram, he is a high mover that wants to do it all. He is able to create at will, shut it down at night, relax when he wants to, focus when he wants to-- he gets to make it all happen, because this shit is legit.

Hanssie and Stephen both have hardcore systems and because of their baller organization, they also party the hardest. Hanssie has always worked for small companies, and is used to wearing multiple hats. With GTD she can manage more roles than the average human being, take on tons of projects, even while homeschooling her daughter! FYI-- Hanssie’s daughter has been taught GTD, but like young Hanssie she’s been a tad bit resistant at first and insists on using her own system.

The concept boils down to the fact that your mind is for having ideas not holding them.

We’ll walk you through the 5 steps:


Is your system digital or analog? Hanssie uses both, Stephen is all digital (no question).

What’s your favorite app to make it all work? Stephen uses Todoist for next actions, Evernote to manage his lists, and Google Slides for organizing big projects. Hanssie just got an iPad to try to go all digital with Goodnotes, and uses Todoist for next actions.

How often do you rework your own GTD practice? Hanssie responded, as often as necessary and Stephen is always tweakin’ (not in a sketchy tweaker way though).

The best and biggest projects that came from the “you should” concept? goodrSTOCK prom, and the goodrSTOCK cruise, were massive feats. goodrSTOCK is our quarterly employee summit/celebration for those of you that forgot or haven’t been listening to anything. D.Rock our licensing and partnership guy’s role basically was created from a “you should,” and a lot of our trade show booths were born from a “should.” The transformation of a fold up card table with grandma’s old table cloth to a jungle flamingo habitat only took one “should.”

Your biggest GTD whiff? Stephen reminds us to trust your system, don’t just throw stuff on the calendar, or use your calendar as a dumping ground. Hanssie’s biggest whiff is realizing that a to-do list is not GTD… a to-do list is not efficient.

Your biggest GTD win? For Stephen, goodr. Okay, we won’t argue with that. Hanssie used to suffer from insomnia, she now sleeps very well, and takes the weekend off. Bonus: We’re able to be completely present while partying and on vacation.


We talked a lot about the weekly review. Know that there are other steps in the system of GTD. Take the time to dive deeper into the system and how it works.

Stephen will ask people, “How is your GTD practice on a scale of 1 to 5?” “Oh… it’s a 4… I got all of my ‘next items’ lined up…” WELP, the fact that you said “next items” and not “next actions” makes us think you’re more of a one or a two.

Stephen wants to do a quick bonus episode with David Allen the GTD creator. Cross your fingers and make a wish! We’d all love to listen to that!

Here is the last little bit of advice to follow:

Hanssie says, “Keep an open mind and try it out!”

Stephen says, “Think about GTD as a way to be set free, not a way to restrain you.”


Buy David Allen’s book, “Getting Things Done for Teens: Take Control of Your Life in a Distracting World,” and read it. That’s the easiest way in. Or study this blog, and start doing the two minute rule. Hanssie reminds us that there are other, “nice bite size consumable” resources that can help send you in the right direction. Sounds tasty.

Thanks for following us along on the CULTURE goodr journey! Next week we’ll talk about how we almost completely eliminated email from our work lives.

* This episode of CULTURE goodr was edited by Cole DeBoer.